30 years, 50 European Capitals of Culture

The European Capital of Culture programme has rejuvenated cities across the EU with cultural activities since 1985. To mark 30 years of the programme, INS was asked to produce a video campaign which was subsequently shown in cinemas across Europe.
Our “journey” through the history of the programme combined on-location shooting with archival footage – a particular challenge given the limited available material, but one which we overcame to present Europe’s Capitals of Culture in the best possible light.